Case Study
Overview
The campaign aimed to highlight Tableau's offer of a complimentary one-year renewable license for students, motivating them to improve their visual analytics skills. Focusing on the advantages of Tableau's visual analytics tools, the campaign spotlighted the unique opportunity for students to obtain a free one-year renewable license, encouraging skill enhancement in this critical area.
Summary
Our interactive videos not only captivated audiences but also successfully targeted the right demographic, with the majority of viewers being aged 25-34 — a group that is financially established. This strategic focus led to an overwhelmingly positive reaction, evidenced by 402K views, 18K engagements, and 10K comments, confirming the effectiveness of our approach in reaching and engaging our intended audience.
402k
plays
18k
engagements
10k
saves
