Case Study

Overview

Scribe AI wanted to increase awareness of their software's ability to automate data documentation, saving data teams significant time. They engaged us to develop an interactive, story-driven video campaign showcasing Scribe AI in action across common workflows.

Summary

GOALS

  • Highlight time/efficiency gains using Scribe AI

  • Demonstrate functionality for capturing SQL logic and updating metadata

  • Drive product interest and free trial sign-ups

STRATEGY

  • Produced 2 interactive role-play videos

  • Emphasized tasks like SQL comment extraction and schema tracking

  • Focused messaging on automation and modernization of documentation

18k
plays

15%
increase

15k
reach